Chief Executive Officer
Barry Michaels
Chief Operating Officer
Wayne
Richardson
Sr.
VP & Chief Financial Officer
Richard H. Keelor
Sr.
VP & Legal Affairs
Executive Vice President
VP of Flight Operations
Dan Eikleberry
VP of Safety
Richard Zurawski
VP Administration
John Brand
VP Aircraft Maintenance
William Kelly
Controller
Stephen Leseten
Director of Training
Timothy Ford
Director Flight Operations
Director
Applications & Mgmt Systems
Len
Mateo
Director Information & Technology
Jeff Pratt
Marketing Director
Advertising Director
Director Public Relations
Human Resources Director
Patricia Behling
Purchasing Director
Catering Director
Director of Security
David Crane
Director In-flight Services
Christian Esperance
Chief Pilot
Tommy Thompson Jr.
Internet Services
Don Lewis
Alex Lui
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About Family Airlines
Family Airlines will offer non-stop economy class
flights to and from heavy populated markets within the continental U.S. and
Hawaii. By utilizing the very popular four engine Boeing 747-400 jumbo jet,
these aircraft will seat 539 economy class passengers in the main cabin and 42
office class seats. Family Airlines
will cater to travelers on budgets, families with children, business travelers
wishing to conserve resources, as well as all other travelers for whom cost may
be a consideration and who desire to fly in comfort at the lowest available
fare. Family will introduce an unrestricted no frills economy fare that will be
substantially lower then the lowest fares offered today by other airlines. All
passengers on a flight in similar class seating will pay the same fare. A
significant decrease in fare structure normally translates into a measurable
increase in traffic, resulting in the desired increase in revenue. Therefore,
the Company’s pricing strategy is intended to stimulate additional traffic as
well as capture a significant portion of the current market.
The primary source
of revenue for most airlines is passenger ticket sales, however at Family it
will be quite a different picture. In fact the company plans to develop
alternative profit centers that will generate approximately fifty percent of the
airlines total revenue, thus limiting the reliance on passenger ticket sales.
Presently these alternative profit centers include, optional in-flight food
service, individual seat back movies and video games, sky phones, shop by mail,
internet and e-mail access, all available for an additional cost by credit card.
In addition, the transport of cargo and mail will represent a significant
increase in income with very little increase in operational cost. The uniqueness
of this Boeing 747-400 aircraft is its ability to carry 100,000 pounds of
freight on pallets, along with a full load of passengers.
One of the most
vital statistics in the airline business is the load factor. This figure
expresses the relationship between available seat miles and revenue passenger
miles realized, i.e. the actual number of paying passengers on a given flight.
The company anticipates the lowest cost per seat mile in the industry. Family’s
philosophy is to eliminate no shows and over bookings while maintaining high
load factors. The plan is to offer primarily one class of service (42 Office
Class seats will be available per flight).
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